Tuesday, January 27, 2009

GAME SALES SLOWING DOWN


Music video games have been topping sales since the decrease in music industry sales, but recent figures are suggesting that this may be starting to decline.  On October 26, 2008 Activision's Guitar Hero World Tour had only sold 1.5 million domestic units to date, down 55 percent from sales figures for Activision's previous release Guitar Hero III.  In addition, MTV's Rock Band 2 sold less than a million units compared to the first "Rock Band," which has sold over 4 million units.


Having faces with these gloomy sales figures,  videogame industry analysts are looking to several possible factors responsible for the slump.  Guitar Hero World Tour is the fourth video game in the franchise in four years.  In addition, Disney, Konami and Nintendo have all released music video games recently.  Faced with a seemingly never ending barrage of music video games releases, analysts point out that supply may have finally surpassed demand.  In addition, each unit cost close to $200, consumers may be less willing to upgrade or purchase a new games, especially in these tough economic times.


Despite these gloomy sales, Activision will release Guitar Hero Metallica in March.  In addition, both Activision and MTV have plans for more games.  Activision plans to release at least one additional game next year and MTV is currently slated to release a Rock Band spinoff based on The Beatles by next Christmas.


My 2 Cents:

Reggae Artists let's get with the game, THE BUSINESS.  The other genres are doing it, let us do it too.

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